Services
Griffith Legal Solutions provides its clients with a broad array of legal marketing related services, with a focus on helping companies substantiate advertising claims, mitigate legal risks, and execute impactful and legally compliant advertising campaigns in all types of media.
Legal marketing guidance on new product development or renovation of existing products.
Practical application of advertising/ marketing laws to marketing content.
Risk assessments related to new advertising claims or usage of existing claims on new products.
Representation of clients during non-litigation dispute resolution with competitors, government agencies or self-regulatory bodies.
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Legal marketing guidance on new product development or renovation of existing products.
- Griffith Legal Solutions provides legal support and strategic advice to business clients with respect to marketing law during the development of new products and innovations. During the advertising claims development process, we collaborate with brands, marketing teams, and R&D teams in finding creative and impactful claims to maximize business opportunities.
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- Griffith Legal Solutions ensures that claims are legally defensible under all applicable laws, guidelines and regulations. We counsel on regulatory and compliance issues involved with substantiating monadic and comparative claims, sophisticated product testing, and other advertising, marketing and promotional practices. As needed, we coordinate with cross-functional stakeholders to ensure alignment on claims at an organizational policy level and compliance with the company’s contractual arrangements.
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- We also assist clients in the development of legally sound consumer perception surveys by providing guidance on proper survey methodology, ensuring appropriate fit between the survey and intended advertising claim, and where appropriate, working hand-in-hand with statisticians and scientists during development and execution of the survey.
Risk assessments related to new advertising claims or usage of existing claims on new products.
- Griffith Legal Solutions advises business management teams on the identification and analysis of legal, non-legal and commercial risks related to new advertising claims or usage of existing claims on new products. Keeping in mind the nuances of our clients’ competitive business landscapes, our expertise is then utilized in order to provide risk mitigation tactics and solutions to minimize the potential for competitor, consumer or agency challenges.
Practical application of advertising/marketing laws to marketing content.
- Griffith Legal Solutions conducts monitoring and review of marketing materials across all digital, traditional and experiential channels to ensure compliance with state and federal laws, and industry self-regulation. We provide guidance on advertising issues and regulatory compliance across all areas of media – from traditional commercial channels such as television and print, to newer formats such as social/digital media, branded entertainment, and native advertising.
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- We work closely with brands to implement best practices and internal training with regard to offers, claims, and disclosures in, for example, social/digital media (influencers and endorsers), complex consumer generated content ads, cause-based marketing, promotions targeting children or featuring children, native advertising and usage of ratings and reviews in advertising.
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- Griffith Legal Solutions also provides intellectual property guidance in relation to marketing related agreements, as well as within the review of marketing materials to ensure that trademarks are used appropriately, and risks associated with rights of privacy/publicity, copyrights, and trademark are properly identified, assessed and mitigated.
Representation of clients during non-litigation dispute resolution with competitors, government agencies or self-regulatory bodies.
- Griffith Legal Solutions provides legal and strategic guidance on the regulatory, self-regulatory, and competitive concerns faced by advertisers. This includes, for example, assessment on whether to initiate challenge proceedings against competitors within the advertising self-regulatory system, as well as guidance for advertiser clients whose claims are challenged. We also represent clients during these proceedings and appeals.